Ali Sethi is a Pakistani singer, songwriter, composer, and author. In February 2022, Sethi co-wrote, co-composed, and sang the song Pasoori for Coke Studio Season 14 with debutant singer Shae Gill. The song became the fastest in the season to garner one million views on YouTube. It went on to become the first Coke Studio Pakistan song to feature on Spotify's "Viral 50" global chart and also ranked at number one on Spotify India's "Viral 50" chart on March 7, 2022. On April 26, 2022, Pasoori debuted at the 161st spot on Spotify's Global Chart.